Why You Need a Mobile Friendly Website
Why You Need a Mobile Friendly Website
Over half of Americans now own smartphones, and they use them to search the web, to find nearby businesses and services, and to look up information on the go. But according to the Google study, 53% of these searches result in no action at all, mainly because mobile users aren’t able to get the information they need from mobile-unfriendly websites. If you want your customers to engage with your website, you need to make it as easy as possible for them to do so from their mobile devices. Here’s how and why you should make your website mobile friendly.
The Google Update
In 2015, Google updated its algorithm to favor mobile-friendly websites—sites that are easy to read and navigate on a smaller screen. This update, called Mobilegeddon, caused a major shakeup in the online world, and businesses that didn’t have a mobile-friendly site lost traffic and rankings.
A Quick History Lesson on Google Search Engine Ranking Factors
In the past, creating a website that was mobile friendly wasn’t much of a concern. However, in 2015, Google updated their search engine ranking factors to include mobile-friendliness as a key element in determining whether or not a website would rank on the first page of search results. This means that if your website isn’t mobile friendly, you could be missing out on valuable traffic and potential customers.
Increase Traffic from Search Engines
Mobile traffic has been increasing every year as more and more people use their phones and tablets to go online.
A mobile friendly website is one that is easy to use on a smaller screen.
This means having a design that is easy to navigate, with buttons and links that are easy to click on.
It also means making sure your website loads quickly on a mobile connection.
If you want to make sure your website is ready for the growing number of mobile users, make it mobile friendly.
Your Website Load Time
1. In today’s fast-paced world, people are used to getting what they want immediately.
2. If your website takes too long to load, potential customers are likely to click away before they even see what you have to offer.
3. A recent study found that 53% of mobile users will leave a page that takes longer than three seconds to load.
4. Not only do you need to worry about losing potential customers, but Google also takes loading time into account when ranking search results.
5. In other words, a slow website could be costing you both customers and search engine visibility.
User Experience
A mobile friendly website is one that is easy to use on a mobile device. This means that the website should be designed for smaller screens and touchscreens. Additionally, the website should load quickly on a mobile connection. A good user experience on a mobile friendly website will make users want to come back.
What Happens When Users Have a Bad Mobile Experience?
No one likes a bad mobile experience. In fact, studies show that users are far more likely to abandon a website if they have a poor experience on mobile. This can lead to lost customers and revenue for your business. Not to mention, it can also damage your brand reputation.
The Switch – Tips for Converting to Responsive Design
A mobile friendly website is one that is designed to be viewed on smaller screens, like those of smartphones and tablets. It usually has a simplified layout and design, and is easy to navigate with your finger or thumb. A mobile friendly website can be beneficial for many reasons. For one, it can make your website more accessible to a wider audience. People are increasingly using their mobile devices to access the internet, and if your website isn’t designed for these smaller screens, you could be missing out on potential customers or clients. Additionally, a mobile friendly website can help improve your search engine ranking.